How to Choose a Domain Name – Researching Keywords That Will Boost Your Ranking
When building a website, the very first thing you need to do is to learn how to choose a domain name. This is a crucial step in determining how much traffic you’ll be getting once the site is created, since search engines will first look at the name of the website to figure out what it’s about. With a good site name, you can rank much higher for your keywords, attract more traffic, and ultimately make more sales and money.The first step on how to choose a domain name is to research some potential keywords. Just like in economics, you’ll want a keyword with high demand, but low supply. To check the demand, go to the Google AdWords Keyword Tool. Type in a general phrase into the search box, uncheck “broad” and check “exact”, and see what comes up. As for any other keyword, you want to choose long-tail phrases (3-4 words).The second step on how to choose a domain name is to check the supply. For any interesting keyword that gets over 1000 searches per month, enter that quoted phrase into Google.com (make sure you are not logged into your Google account). You’ll want a keyword that doesn’t have too much competition, but since it’s your webpages that you’ll try to be ranking for, you don’t need super low competition (say under 100,000 but it’s up to you!)Next, go to your domain registrar of choice (godaddy.com and 1&1.com are good ones) and check for your name choices availabilities. Don’t forget to check for phrases with dashes between words also! Although.info domain names are cheap and readily available, I suggest you choose a.com or.net extension since they hold more authority in Google’s eyes. And voil! You are the owner of a great new domain name!Although it is important to know how to choose a domain name, the size of the website that you’re creating needs to be held in consideration. If your site is one page and is targeting a single keyword, then that keyword should be the domain name. However, with sites containing several pages, each of those pages cannot be optimized to the same keyword! Only the home page will. So although how to choose a domain name is to find a keyword with high searches and low competition, what becomes more important is the keywords you target for each individual page.If you know how to choose a domain name, you will be given huge boost in the search engines, saving you time and money when doing off-page search engine optimization by building backlinks. You first need to first assess the demand for that phrase by using Google’s Keyword Tool, and then by checking the competition by typing that quoted phrase in Google. Once you’ve found a few candidates, you’re going to check if those domain names are available. And don’t forget that it’s more important to find a good keyword for your domain for a small site than for a big one (since in a larger site each page will target a different keyword).
