Pay Per Click Summary
If you have heard the term pay per click thrown around but you aren’t sure what it is exactly you have found the right article. I want to give you a short summary of what it is and all the features and benefits related to it.PPC is an internet based advertising system whereby advertisers pay their host only when their ad is clicked. Typically you would bid on keywords related to your product or service. When a user or potential customer searches for your ad and then clicks on your ad you will be charged the predetermined bid for that keyword. I know it sounds confusing but it is really very simple.Your cost per click (CPC) is the amount of money you as an advertiser will pay for a single ad click. This one click will then in turn send one customer to your website. Cost per click for each keyword is determined by the amount of competition there is at any given time for that keyword. If you intend to use pay per click advertising you should be well informed about the concept. I have seen a lot of money lost when people just jump in without knowing the ins and outs of pay per click.The main advantage when used correctly is the instant traffic it will generate for your site depending on your budget of course. I have been using this form of advertising for some time now and I can confidently say that it is pretty basic to use, however if close attention isn’t paid you could lose some money. Most importantly you have to keep optimizing your advertisements and budget to suit your various needs.Here are the main pay per click providers Google AdWords, Yahoo search marketing and Microsoft adCentre. Good luck with your advertisement campaigns and remember to do as much research as you can before investing money into pay per click.
