The Hidden Rules of a Legitimate Home Internet Based Business Opportunity
In order to make a home internet based business opportunity a success you will have to do some research. It is research that separates the wealthy Internet marketers and the fly by night dilettantes who scrimp to make every penny. Therefore, a good “entrepreneurial education” is called for in this business.5 Things Every Entrepreneur Needs to Know About SEO1. Search engine optimization involves everything you do for your company. (articles, blogs, ads, and web pages)2. SEO is designed to be both easy for humans and search engines to read.3. Without quality SEO, your site will not do well in the rankings.4. An optimized site will have more organic traffic5. SEO techniques are always evolving and therefore, you need to keep up with the trends.5 Things Entrepreneurs Need to Know About Ads1. Where your ad appears on a page DOES matter2. Size/image/animation does affect your click through ratio3. Pay per click (PPC) ads will be expensive if done wrong4. Ads should reflect your branding5. Banner exchanges and PPC ads are totally separate entitiesResearching the AnswersSince SEO is constantly changing, you have to find the most up-to-date information available. This can be done by seeking out reliable sources that regularly post on blogs or forums.Additionally, you cannot expect to purchase a book today and still find it to be useful next year. Google, Yahoo, Bing and every other search engine changes their algorithms on a regular basis. The search engines want to give the most relevant information from the most authoritative site. It does this by seeking out cheaters and changing the algorithm to stop them.As for ads, they change as well. In the beginning of the Internet, marketers went wild with banners. They were cheap and an easy way to advertise. Then sites became overrun with them causing people to ignore the banners. Now, we are back to the beginning where banner ads are affordable and reliable. Still, you will need to keep an eye on trends, your CTR, and your conversion rate to determine if it is working.Rules for Mentoring Don’t ChangeSince the beginning of the business, there have always been mentors. Mentors take people under their wing and teach them how to succeed. Throughout history it has been called an apprenticeship. The mentor showed the apprentice how to do things properly, in the same way that they did.Today, a mentor needs to do the same thing. It does no good to have a mentor who has never done the work. Entrepreneurs don’t need a mentor who teaches based on theory. They need a mentor who has been down in the trenches and built their business from scratch just as they will.Therefore, the rules for finding a good mentor are simple.1. Find a mentor who has actually done the same job2. Find a mentor willing to show you how they did the job3. Find a mentor who is as successful as you want to be.
