4 Rules of a Top Home Business
To become a top home business you will need to follow the four basic rules of Internet marketing. Master these four rules and you build a quality reputation, convert leads, and drive up sales. Break a rule and you will find your site at the bottom of the search results with no sales.Rule #1 Don’t Over Sell on Your WebsitePeople are keenly aware of advertising and if that is all your page provides, they will click out faster than you can blink. On the other hand, if you provide your target market with solutions, they will stick around.- Limit ads and provide informationIdeally, you want your web page to be the one to which people go for information. This way you set yourself up as an authority. After gaining their trust with quality and consistent information, they will take your recommendations to heart. Then they will be more than willing to buy your products.Rule #2 Solutions SellForget about selling things on your site. People are not looking to buy things. However, they are looking for solutions to their problems. When you present a valid solution to a real problem, they will buy the product without you selling it.- Give your target market a solution to their problemsFor example, Internet marketers need to drive traffic to their site. Instead of promoting software, tell the marketer how to get traffic to their site. Then tell the marketer how software can make it easier or faster. This way the Internet marketer can follow your advice. When they need an easier way, they will come back to the authority site (you) and purchase the recommended product.Rule #3 Authority Sites Build RelationshipsYou don’t become an authority site overnight. It takes time and dedication. You can build your reputation through relationships with your targeted market. When you have a Facebook, Twitter, YouTube, or other social media account(s), you encourage interaction with your targeted market. They see you as someone they can go to for advice and receive feedback.- The key to using social media is consistent interaction.Rule #4 Keep in Contact with Your VisitorsYou need to find a way to keep in contact with your visitors. In order to build a relationship, you have to stay in contact. Many Internet marketers like using the e-mail opt-in list. The opt-in allows you to get the name and e-mail of your visitors so you can send them information and offer them services.- E-mail communication must contain useful informationIt is important to keep your communication consistent and non-spammy. If it is full of ads, potential customers will just delete it. Your e-mail must contain useful information if you expect it to be read. Leave out the information and your e-mail will find its way to the spam folder.A top home business will incorporate these four rules into their advertising strategy. While it takes more work and more dedication to succeed this way, it is the only way to reach the top.
