10 Things You Need to Know About Internet Marketing
Using the internet to market your business, is one of the best ways to get the word out about your goods and services for very little money. It may take a little time at first, but if you are armed with the facts, then marketing online is a breeze.1. You do not have to be a computer genius to be successful at internet marketing. In fact, there are many companies who outsource their internet needs to another company and achieve very good results. If however, you want to do it yourself, there are a lot of resources out there that can help you.2. Own your domain. Purchasing the domain for your website is a must when you are marketing your business on it. You pay for it once a year, and you are able to sell ad space, get an affiliate, and even sell goods or services online.3. Article marketing works. With so many blogs and informational sites on the web, customers have a ton of options when deciding on a good or service. The more information you make available, the more informed a customer is. Articles are a great way to give tips, directions, and important information without trying to pressure someone into a purchase, while inspiring the customer to have confidence in your business.4. Make it user friendly. If your webpage is cluttered and hard to navigate, potential customers will click off before you can say Google. It is important that the design on your webpage is interesting and informative, but not messy and hard to use.5. Optimize those search engines. Search engines are the phone books of the twenty-first century. Being as such, it is important that your page comes up when a potential customer enters a word or phrase related to your business into a search engine. Google insights is a great tool that can help you, and again articles with key words and phrases are another good way to optimize those search engines.6. Email campaigns are a lot less expensive than postal campaigns. The average person in the United States checks their email once a day. If you have been given an email address of a customer and they have given you permission to send them promotional materials, it is a lot more cost effective. You can send coupons and notifications for pennies, instead of spending several thousand dollars on postage.7. Partner up with a sister company. This is also called affiliate marketing. Put a link on your webpage to another company, or put your link on their page, and you can both see increased traffic, and sales by endorsing each other.8. Social networking is the wave of the future. Go ahead and put a profile for your business on a social networking site. If a customer is satisfied with your product or service they will add you to their profile, which can expose to all of their friends, opening up a whole new market.9. Make sure a customer can contact you online. It is very important to have an e-mail address for customer queries. If they have a question, they need answered about your business after hours, and they can’t get an answer, they will choose another company.10. You have to spend money to make money. Setting up a website for your business and marketing it on the web, is not going to be free. It is, however, less expensive in the long run than other forms of marketing such as phone book ads and radio advertisements. When you take the plunge and market your business online, you have the potential to expand your market in ways traditional forms of marketing can’t touch.Now, that you have a basic understanding it is up to you to use the resources that you have. You can’t go wrong marketing online, when the internet can be accessed from your cell phone, and almost every single coffee shop in the nation. It’s a big market, and you should look and see what it has to offer you and your business.
