Why Leaflets Exist
Printed materials like leaflets, posters, books, newspapers, flyers and magazines are major means of conveying information. It is usually place in leaflets holder plastic stand in different shops. Usually, a message is printed on a material is a relatively permanent paper. Once printed, delivered and handed out, it can be passed from one person to the other in all walks of life. Often times, ads with dull presentation get thrown into the trashcan. That is why; you have to come up with a properly developed and planned message that can surely portray a deep and lasting effect on the target market.There are lots of advantages when it comes to using print ads. Printed words have the power to portray a sense of acceptance, credibility, and prestige. Printed images are unique in that it can be passed from person to person without even getting distorted. It allows you to use photographs and graphic illustrations which can be understood even by some illiterates.Knowing that there are advantages, disadvantages will also arise. Because of the rising illiteracy rate, some print ads have reduced effectiveness and usefulness. Printed message will go to waste. The printing process requires exceptional, wide, continuing financial support. That is why a surmountable amount of financial investment is needed. Handing out of flyers and disseminating it is time-consuming and costly.There are three types of leaflets. It is categorized into three namely the persuasive one, informative and directive. The one that is persuasive lets you relay your objectives with the help of reasoning. The informative leaflets states out the facts and information about the products or business that you have. Lastly, the directive leaflet compels your customers to buy your product. You can put all the three types of leaflets in leaflet holders plastic. Make sure you display it in an appealing and presentable manner.
