Business Organization – Finding Your Target Market
Is statistics just a class you avoided in school or is it one of the tools you use to run your business? Either way, statistics is a tool you can use to grow your business.A prime example is right here in EzineArticles. Did you know that you can use articles you submit to know what topics are the hottest in your market? Statistics are available right here. Go to Author Tools and view Article Reports. Information is available on Views, URL Clicks, Click Rate, Published, Emailed, Comments, Votes, Rating and Published Dates. This is a lot of feedback on what you are writing. I use this information to direct my articles to my target audience. One of my articles has had 644 views and a star rating. Doesn’t seem like a real good marker for what I write? I think so.Another way is to check on Google Trends. Go to Google Trends and look up how your business market is being affected by current events. It even has graphs to show what events trigger certain topics to peak. If you have a business that relates to any of those trends, you can direct your marketing and business direction toward what is current today. You are either growing your business on a daily business or declining. There is no such thing as just standing still in today’s business market.A current topic for almost every business these days concerns going green. You can search trends to see if any of those techniques can be applied to your marketing. Think outside the box here. Your business may really benefit from just a bit of new information and direction.A tip I heard the other day connects with trends based on what Oprah is talking about on her show. People in media such as books and entertainment along with clothing and other purchasing trends can benefit just by seeing what is being talked about in that market. You don’t have to be an Oprah fan to use the information presented on her show. Check it out in Google or go to the website if you don’t want to watch each show. You could even have someone watch and analyze it for you.Another free service is Google Analytics. If you have a website, make it a point to check out this service. You can’t know how your marketing is being received without knowing how your audience is reacting to what you are doing. If you don’t know how to do these things, you can find someone who does and get their assistance. Knowing your target before you aim is pretty good advice in most situations.There is so much information online, you only need to harness it to be able to organize your business marketing and sales force to grow in today’s economy. Use current tools and trends. The information is right at your fingertips.
