Home Based Business – Knowing Personalities Helps Your Business? (Knowing Your Customer Makes Money)
Here’s the first part of the test – Which shape would you pick without thinking about it: Square? Ball? Pyramid? Wave shape? Who are you? You’ll find this useful, practical, and profitable, and fun! We all have a bit of all four personalities in us. We all have one dominant, and sometimes one other strong one.This is not witch craft, pscho-babble, or anything weird. It’s a very valuable business tool!Why is this important?1. You will do about 20% LESS business in your life if you don’t know this information – that’s dollars!2. Your life will be smoother. You’ll understand the people around you much better from now on.3. This information can save a marriage, help you understand your kids, and your parents!20% LESS business? Business is relationships with people. Let’s say you are a High Analytical – you’re into the details. You’re dealing with a High Driver personality. They just want the bottom line – nothing more. However, you don’t know anything about personality styles, so you keep shoving details at the Driver. Frustrated, the Driver gives up and finds someone else to help them. You are clueless as to WHY the “Driver” didn’t do business with you. However, if you know and can indentify a Driver, you can change your approach or reaction ever so slightly, to fit the Driver in that situation, and business gets done. So yes, you will kiss good bye about 20% of the business you would have had if you don’t learn this.Here’s a clearer example: Our family has owned a real estate office for years. The purchase contract is 10 pages of small print. When we present it to a “Driver Personality” for signatures, we have a very fast (but clarifying) verbal “tour” of the 10 pages so we are fulfilling our obligation to the Driver Buyer. We don’t suggest they read the whole thing (they won’t). We don’t read anything to them (they’ll climb a tree if you do). So, we breeze over the pages, provide the highlights, and say, “Sign here, initial here”. An Analytical Personality in the Buyer’s seat? We say, “If I were you, I would want to take this home and read every word – I can pick it up in the morning after you sign it.” AND if we tried the “Breeze Tour” of the contract with the Analytical? They would Freak Out! Knowing how to identify the personalities will take you just 20 minutes or so.
