Mystery Shopper – Reports Are Used For What?
Reports submitted by a mystery shopper provide unbiased information that is of vital importance to a company. He/she is completely anonymous to an employee and is secretly performing an evolution designed to inform company supervisors. The report obtained is utilized by a company to evaluate and improve critical areas of concern.Employee Attitude and FriendlinessThe attitude and friendliness of an employee will often retain or repel a customer. A report provided by a mystery shopper is designed to engage an employee. Supervisors will look to see if the report reflects that an employee is friendly and helpful.Employee KnowledgeMany companies sell a type of product that is also available from competing companies. Employee knowledge of the store layout, product location and product performance is of the utmost importance. A report provided by a mystery shopper will inform supervisors of the employee knowledge of the store layout, company policies and available products.Product QualityA mystery shopper is required to purchase a product and provide a detailed report about the quality of the product. Company supervisors will determine if the report proves that the product quality meets or exceeds company standards.Proper Company PolicyEnsuring an employee follows proper company policy is important for correct product sales and overall safety. A company supervisor will make sure the report states that an employee is properly following all company policies.Legal RequirementsFollowing legal requirements such as in the case of companies that provide alcohol and tobacco products are vital for the continued existence of the business. Penalties for not following legal requirements could result in excessive financial fines and loss of distribution license. The report will sometimes ensure an employee is following proper legal requirements such as providing a sales receipt and verifying legal age requirements.Public SafetyA company that provides a product that is publicly available and enjoyed by many people has a large concern for public safety. In many areas public rides for children are available and the company supervisors must ensure public safety is met at all times. A report provided by a mystery shopper about a product available to the general public is designed to ensure proper public safety.
